Overview of national and world tourist markets:

• presentation of the world trends in the tourism market over the last 5 years;
• modeling the future of the trends;
• identification of trends and niche markets.
• rural tourism prospects in Ukraine;
• the opinion of world experts in this field.

Discussion of tourism market trends that are part of the strategy:

• sustainable tourism;
• interactivity as a form of tourist attraction;
• a shift of vacation time.

Promotion of community tourism products:

• promotion as an element of a marketing mix;
• evolution: product - brand - branding;
• features of marketing of the community tourism product;
• construction of the promotion mechanism on the examples from the articipants of the training.

3 Module

The tourism flow:

• The examples of world, national and regional tourist flows;
• How to set up work with different target audiences, taking into account time, distance, and means of transportation;
• Tourism products/services and their classification;
• Tools for a deeper understanding of clients.

4 Module

Promotion of intangible objects:

• object = product…. transformation of consciousness;
• communications and audiences;
• the algorithm for building a communication strategy (simplified version);
• construction of the communication strategy on the examples from the participants of the training.